One person, one hour, one price- Is that really possible?
Why transparency and speed in car sales matter. Buying a car has always been a family affair. Families used to go to dealerships and look at cars, test the features, drive it around the neighborhood and spend a day with the salesman negotiating the price. Cars have always been a large purchase and the process has always been lengthy. Part of the reason for the extended process was the limited information available to consumers. Most of the research took place at the dealer’s lot. Today, consumers do not have to go to a dealership to look at cars, ‘test’ the features, or even understand how it...
Export Tariffs in Automotive- The Latest
Export Tariffs Impact on the Automotive Industry On June 19, 2018, NADA’s president Peter Welch testified before the Department of Commerce and Defense about how new tariffs or quotas on imported automobiles and automobile parts would adversely impact consumers and dealers. Welch used the finding of a new study by the Center for Automotive Research (CAR) to evidence the burden on the automotive industry and consumers as a whole. According to the CAR study, the “automotive demand will fall by between 493,600 to 2 million vehicles.” Lower demand means decreased employment “ranging from over 82,000 to nearly 750,000 jobs (lost) and a $6.4 billion to $62.2 billion...
Content that drives traffic, the opportunity
Growing fixed Ops with online content, part 1 Dealerships have many opportunities to invite visitors to their website to do more than buy a car. Consumers already have many ways to buy a car that do not include a dealer. However, servicing a car cannot be done online, but online you can find customers who need their cars serviced. It all starts with a digital content strategy that helps drive repair traffic to your site and eventually to your store. You can begin by publishing blogs or vlogs (video blogs) about the types of services you offer, what the services entail, and how you approach the repair....