Content that drives traffic, the opportunity
Growing fixed Ops with online content, part 1 Dealerships have many opportunities to invite visitors to their website to do more than buy a car. Consumers already have many ways to buy a car that do not include a dealer. However, servicing a car cannot be done online, but online you can find customers who need their cars serviced. It all starts with a digital content strategy that helps drive repair traffic to your site and eventually to your store. You can begin by publishing blogs or vlogs (video blogs) about the types of services you offer, what the services entail, and how you approach the repair....
July 17, 2018