Industry Evolution: Ridesharing, Autonomous Vehicles, and Subscription Services
An Industry in Evolution By now, your head may be spinning from all the news about the changes in the industry. Carvana’s 3,300+ ads make it clear that they believe the dealer can be excluded from the car buying experience. The five major campaigns include “The New Way to Buy a Car,” “Don’t Play the Game: Stan,” “Anything for Love,” and “Don’t Play the Game: Mitch.” If you or your customers are anything like me, you may like the new options for purchasing a car, but you still want some TLC (tender loving care). TLC is where dealers show their value. When I buy a new...
July 13, 2018