Digital Advertising Basics
Tips to improve your social media presence Many years ago, when my grandmother came to the US for the first time, she was awestruck by the windy city. She was a businesswoman well-traveled within her country, but nothing compared to Chicago. I remember once seeing her sitting in front of the microwave in the kitchen. She was trying to figure out how to turn on the "tv". At the time, we had very old equipment which meant that both the TV and the microwave had turn dials and they were both boxy. One of my dad's friends, a baby boomer, wondered how he could keep a copy of the...
Content that drives traffic, the numbers
Growing fixed Ops with online content, part 2 Enhancing your site with content marketing including video marketing can provide your store a competitive advantage. Video marketing is currently a top marketing tool. People looking for new vehicles and vehicle repairs search on Google and YouTube. Google is the #1 search engine for information and YouTube is the #1 search engine for car buyers. The cost of servicing a car has grown by 159% and so has the opportunity for dealers to help customers. Customers can find you online if they see content that helps them understand how their vehicles work and what is required to keep them in...
Content that drives traffic, the opportunity
Growing fixed Ops with online content, part 1 Dealerships have many opportunities to invite visitors to their website to do more than buy a car. Consumers already have many ways to buy a car that do not include a dealer. However, servicing a car cannot be done online, but online you can find customers who need their cars serviced. It all starts with a digital content strategy that helps drive repair traffic to your site and eventually to your store. You can begin by publishing blogs or vlogs (video blogs) about the types of services you offer, what the services entail, and how you approach the repair....