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The Young and the Restless- Generation iPad

Using  OTT to reach Gen Z consumers When I mention the young and the restless I am talking about the group of consumers who comprise the younger market segment. These are generation Y known as millennials and generation Z known as post-millennials, the iGeneration, and generation Tech. Generation Z consumers are reportedly better multi-taskers, less focused, and are less likely to look for bargains than millennials. They are also deemed more entrepreneurial than their predecessors. Generation Z also has higher expectations of brands. They’ve grown up with instant gratification and that is what they expect. Being a fully technical generation, they are not loyal tv viewers....

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