Digital Advertising Basics
Tips to improveĀ your socialĀ media presence Many years ago, when my grandmother came to the US for the first time, she was awestruck by the windy city. She was a businesswoman well-traveled within her country, but nothing compared to Chicago. I remember once seeing her sitting in front of the microwave in the kitchen. She was trying to figure out how to turn on the "tv". At the time, we had very old equipment which meant that both the TV and the microwave had turn dials and they were both boxy. One of my dad's friends, a baby boomer, wondered how he could keep a copy of the...
Business Toolbox – Marketing
Marketing Tools Here are some tools that will help your dealership marketing staff manage social media, increase SEO traffic, manageĀ the store's online reputation, and check how long it takes your site to load. Managing Social Media HootSuite- The free account allows one user to manage 3 social profiles, schedule 30 posts in advance and generate leads through social contests. You get some basic analytics to track follower growth and content statistics.Ā You can also integrate two RSS feeds. Buffer- With Buffer, a user can manage 3 accounts and 10 posts per profile on Twitter, Facebook, Google+, LinkedIn, and Instagram for free. You can add a browser extension as well...
Business Toolbox – Legal
Free Dealer Tools Here are some tools that will help your dealership staff check recalls, read about voluntary protection products, find federal and state legal information, and learn about keeping your website ADA compliant. Recall Search, Voluntary Products, and ASE Free Auto Recall Search is a free Vehicle Recall Search Service, VIN-based search tool Check To Protect a program of the National Safety Council that allows vehicle recall searches Voluntary Products- a public website about the value of voluntary protection products such as GAP insurance and extended warranties. ASE- Since 1972, the National Institute for Automotive Service Excellence promotes excellence in vehicle repair, service and parts distribution. Federal Legal Information and Tools Safe...