Business Toolbox – Marketing
Here are some tools that will help your dealership marketing staff manage social media, increase SEO traffic, manage the store’s online reputation, and check how long it takes your site to load.
Managing Social Media
HootSuite– The free account allows one user to manage 3 social profiles, schedule 30 posts in advance and generate leads through social contests. You get some basic analytics to track follower growth and content statistics. You can also integrate two RSS feeds.
Buffer– With Buffer, a user can manage 3 accounts and 10 posts per profile on Twitter, Facebook, Google+, LinkedIn, and Instagram for free. You can add a browser extension as well as manage the account from you iPhone or Android device. You can use Pablo Media creator to create inspirational quotes, stats and facts, teasers, quotes or image previews to be published via Buffer. You can also upload video and GIF.
TweetDeck– If you are only using Twitter, TweetDeck is an easy and free solution. You can use custom timelines, create and manage Twitter searchers, lists, and add accounts.
Later– Later is a free account that allows one user to manage posts with photos (no videos) on Instragram (30 per mo.), Twitter (50 per mo.), Facebook (30 per mo.), and Pinterest (30 per mo.). The platform provides basic analytics, search/reposting, and unlimited media storage.
Increasing SEO Traffic
UberSuggest– If you want to know what customers are searching for when it comes to your products, UberSuggest has a tool for that. If you are a Buick store, you can type in the word Buick, select where you are searching (web, image, shopping, YouTube, or News), then select the Language/ Country, and click on LookUp. The results include a lengthy list of keywords with associated search volume stats, CPC stats, and competition. You can adjust your website, content marketing, and SEO strategy by knowing what terms people use to perform a search related to your business.
Talkwalker Alerts– Talkwalker’s Free Social Search helps track you online social footprint so you know what is being said about you on the web. This tool monitors every conversation about your brand, your competition, and the hashtags you use. The tool is great for managing your online presence, keeping track of the competition, helps to identify trending topics, and gives you opportunities for SEO backlinks.
IFTT– If you need an application that is more like a personal assistant, IFTT meets that need. You can be alerted about tweets from specific users or automatically retweet a user’s post, program the app to sync your social media accounts or share a post across accounts or back up photos that you are tagged in on Facebook to an album. The If This, Then That (IFTT) app does anything from alerting you about rain, moving phone call logs to an excel spreadsheet, to monitoring your online presence. It all happens through the rules you create on IFTT to get the desired results.
GoFishDigital Complaint Search– Go Fish Digital allows you to perform a Google search of the 40 complaint sites simultaneously to see what if any complaints have been filed about your business. The site is worth visiting consistently so that you can see if new complaints have been filed.
Test My Site assesses the time it takes to load your site. If your site takes more than 3 seconds to load, you risk losing customers.
WebPageTest– test your website’s performance and see consumer connection speeds
PageSpeed Insights from Google- assesses the speed of your site on mobile and desktop
LoadImpact– test website loading times and performance