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184 Main Collins Street | West victoria 8007

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Content that drives traffic, the numbers

Growing fixed Ops with online content, part 2 Enhancing your site with content marketing including video marketing can provide your store a competitive advantage. Video marketing is currently a top marketing tool. People looking for new vehicles and vehicle repairs search on Google and YouTube. Google is the #1 search engine for information and YouTube is the #1 search engine for car buyers. The cost of servicing a car has grown by 159% and so has the opportunity for dealers to help customers.   Customers can find you online if they see content that helps them understand how their vehicles work and what is required to keep them in...

Industry Evolution: Ridesharing, Autonomous Vehicles, and Subscription Services

An Industry in Evolution By now, your head may be spinning from all the news about the changes in the industry. Carvana’s 3,300+ ads make it clear that they believe the dealer can be excluded from the car buying experience. The five major campaigns include “The New Way to Buy a Car,” “Don’t Play the Game: Stan,” “Anything for Love,” and “Don’t Play the Game: Mitch.” If you or your customers are anything like me, you may like the new options for purchasing a car, but you still want some TLC (tender loving care). TLC is where dealers show their value. When I buy a new...

Car Fix OTA- No Tech Required

Recalls fixed Over-The-Air (OTA) Recently, Tesla’s Model 3 was a Consumer Report’s bust when the organization did not recommend the purchase of this vehicle. Consumer Reports expressed concern regarding the car’s braking distance. A few days later, Consumer Reports amended their recommendation. Tesla sent an over-the-air or OTA fix to the antilock braking system which corrected the problem. It is this fix that is triggering conversations about fixing cars OTA without a technician standing over the vehicle. OTA or remote computer repairs are nothing new. Microsoft sends updates to our computers to patch holes and fix bugs. Apple and Android keep our phones going with system updates. If we...