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Automotive Electric Vehicle Apprenticeship

Pursue an apprenticeship as an EV Technician Central Florida Auto Dealers Association, Inc., GNJ 2023-FL-118419 Florida Department of Education Career and Adult Education Registered Apprenticeship Program EV Market Facts EV registrations increased 63% around the nation (Automotive News, May 2023). Florida is the second in the nation for EV adoption. Top EV brands include Chevrolet, Ford, Volkswagen, Rivian, Mercedes-Benz, BMW, Tesla, Hyundai, Kia, Audi, Nissan, and Polestar. EV tax incentives promote EV adoption. In the U.S., used-EV retail sales through licensed dealerships grew 32% in the first quarter of 2023 (WardsAuto, 2023). “a transition to all electric vehicles by 2035 would save Americans $2.7 trillion while adding...

The Young and the Restless- Generation iPad

Using  OTT to reach Gen Z consumers When I mention the young and the restless I am talking about the group of consumers who comprise the younger market segment. These are generation Y known as millennials and generation Z known as post-millennials, the iGeneration, and generation Tech. Generation Z consumers are reportedly better multi-taskers, less focused, and are less likely to look for bargains than millennials. They are also deemed more entrepreneurial than their predecessors. Generation Z also has higher expectations of brands. They’ve grown up with instant gratification and that is what they expect. Being a fully technical generation, they are not loyal tv viewers....