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Marketing in 2019

Three tips to help your marketing strategy. Whatever marketing strategy you use, here are three things to keep in mind. Diversify marketing channels - consider what is offering more value for the money. Consumers use multiple channels daily, but they are not compelled to purchase from every channel. For example, they may see an ad on tv and ignore it. They may see a similar ad for the same product on Twitter and decide to buy and vice versa. Where one consumer buys may be different than another. Keep in mind that consumers are everywhere so you should be as well. You need to advertise in...

Export Tariffs in Automotive- The Latest

Export Tariffs Impact on the Automotive Industry On June 19, 2018, NADA’s president Peter Welch testified before the Department of Commerce and Defense about how new tariffs or quotas on imported automobiles and automobile parts would adversely impact consumers and dealers. Welch used the finding of a new study by the Center for Automotive Research (CAR) to evidence the burden on the automotive industry and consumers as a whole. According to the CAR study, the “automotive demand will fall by between 493,600 to 2 million vehicles.” Lower demand means decreased employment “ranging from over 82,000 to nearly 750,000 jobs (lost) and a $6.4 billion to $62.2 billion...

Car Fix OTA- No Tech Required

Recalls fixed Over-The-Air (OTA) Recently, Tesla’s Model 3 was a Consumer Report’s bust when the organization did not recommend the purchase of this vehicle. Consumer Reports expressed concern regarding the car’s braking distance. A few days later, Consumer Reports amended their recommendation. Tesla sent an over-the-air or OTA fix to the antilock braking system which corrected the problem. It is this fix that is triggering conversations about fixing cars OTA without a technician standing over the vehicle. OTA or remote computer repairs are nothing new. Microsoft sends updates to our computers to patch holes and fix bugs. Apple and Android keep our phones going with system updates. If we...

Trump Tariffs

Export Tariffs and Automotive In March, President Trump announced 25% steel and 10% aluminum tariffs but postponed implementation for a few months. Immediately, our trade partners around the world began talking about retaliation. Canada, the biggest exporter of steel to the United States, announced that it would seek to put tariffs on the almost $13 billion U.S. exports. Our other trade partners in Europe and China have also spoken about reprisal. Today, many Europeans companies manufacture auto parts in the southeast states including Alabama, South Carolina, and Tennessee. The manufacturing facilities provide a boost to local economies. Their parts are placed in cars for American consumers and in cars exported...