Marketing in 2019
January 16, 2019
Three tips to help your marketing strategy.
Whatever marketing strategy you use, here are three things to keep in mind.
- Diversify marketing channels – consider what is offering more value for the money. Consumers use multiple channels daily, but they are not compelled to purchase from every channel. For example, they may see an ad on tv and ignore it. They may see a similar ad for the same product on Twitter and decide to buy and vice versa. Where one consumer buys may be different than another.
- Keep in mind that consumers are everywhere so you should be as well. You need to advertise in multiple channels rather than concentrating on only one channel to try to improve marketing ROI.
- Watch your spending. More spending is not always better. ROI for digital marketing is not the same as ROI for television, radio, and print. Some stores have opted for concentrating more funds on one channel and diversifying the remainder of their budget to keep a presence in the other channels. The key is to capitalize on the strengths of each channel because they are not all the same.
- Pay Attention to Analytics. Wards Auto compiled a list of Digital Marketing advice for dealers for 2019. Supporting what we’ve written here, Wards advises dealers to pay attention to analytics, look at UTM tagging, and to focus on accountability in digital marketing.
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